Proudly Serving Santa Cruz County Since 1921!

Your One-Stop Shop for Auto, Truck, Marine & Agricultural Parts in Watsonville, CA

When it comes to finding the correct parts for your vehicle, farm equipment, or boat, Townsend's Auto Parts in Watsonville, CA, stands out as the trusted name in the industry—offering a wide range of auto, truck, marine, and agricultural parts and accessories since 1921. With nearly a century of experience, we are committed to helping you get the right part the first time, ensuring your projects run smoothly and efficiently.

Comprehensive Parts and Supplies for Every Need

Whether you're maintaining a vehicle, repairing farm equipment, or outfitting your boat, our extensive inventory ensures you find what you want. We specialize in sourcing those "hard-to-find" parts and can often get them to you by the next business day! We offer a wide range of:

Auto Parts & Accessories
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Truck Parts & Accessories
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Agricultural Parts & Accessories
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Marine Parts & Accessories
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What Makes Townsend’s Auto Parts Stand Out?

At Townsend's Auto Parts, we pride ourselves on providing more than just products—we offer a personalized experience. Here's why our customers keep coming back:

Competitive Pricing

Quality parts shouldn't keep the bank intact. Our reasonable prices keep your projects affordable.

Personalized Service

We provide friendly, expert assistance to help you find exactly what you need the first time.

Decades of Experience

Quality parts shouldn't keep the bank intact. Our reasonable prices keep your projects affordable.

Family-Owned and Operated

As a local, family-run business, we pride ourselves on treating every customer like family.

Fast Special Orders

Need something specific? We can usually get special-order parts within 24 hours.

Bilingual Support

We're proud to offer services in both English and Spanish. We ensure all customers feel comfortable and understood.

See What Our Clients Say

Townsend Auto Electric is a business that sells auto parts and formerly specialized in electrical repairs. It's a unique auto parts store in Watsonville... Unique because of the personal service they give.

The guys at Townsend Auto Electric are very helpful and knowledgeable. Recently I needed to buy an air control valve for my car and I had a price of $347 from the dealer. I went to Townsend because they've always done a computer search to help me find parts that were more reasonably priced. I walked out the door after paying $219 for the same part. They saved me $122! That's impressive!

I've also bought parts for my classic car there! They sold me chrome lug nuts that I couldn't find anywhere else. And guess what? They have them in stock!

I highly recommend the store for your automotive needs! Try it out... And save a chunk of change and remember... You'll always get service with a smile!

— Karen D.
Nice that there are still some old school auto parts stores around. Needed some brake rotors turned and had trouble finding an auto parts place that would do it. Not only do these guys do it, it's $25 each, which is a great deal. New rotors would have cost me over $100 each, so big savings.
While the chain stores have a bunch of younger guys with a little bit of training, the guys that work here know what they are doing, and they've been doing it a long time.

I'm glad these guys are here in my town, and I hope they stick around for a long time.

— Matthew M.
The difference is that these guys have been in business for a long time. They have the experience and knowledge so they are able to talk intelligently about autos & parts. They can find the hard to find parts and they don't gouge you on the price.

— Mary T.
Townsends might not be the biggest auto parts store, but if you have a question something about older cars and trucks and want to speak to someone who knows what their talking about go here! They also have a great return policy.

— YesSuits

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Call Townsend's Auto Parts today at (831) 722-3371 or visit us in Watsonville, CA. Our experienced team is ready to help you get the parts you need when you need them.